January 28, 2023

A high ROI relies on efforts that focus on attracting clients and retaining their attention. With the ever-evolving strategies, industries can benefit immensely if they captivate their clients efficiently. With SMS and email marketing, businesses can easily increase user sentiment and boost their brand’s image. When employed as a marketing automation tool, the outcomes are explosive. 

Customer retention through automated marketing: why do brands need both email and SMS?

Communicating via text is a custom-made arrangement of promotion that aids in focused drives. An email marketing campaign is ideal for cultivating loyal users as it adds value despite clients not making a purchase. 

Combining SMS with email increases the potency of the operation. With the wider prevalence of smartphone use, using the two approaches ensures superior outcomes as one complements the other in enhancing user attention. 

An added benefit of using the two is you can reach your target audience across multiple channels. 

What’s the difference between email and SMS marketing channels?

While entities are similar in the personalized solution they offer for attracting an audience, they differ in some aspects. 

  • According to PCmag report, SMS has a higher rate of nearly 98%, while email marketing has a very low rate of 20%.
  • While text messages are for time-critical and urgent info, emails provide diversified info. 
  • With texts, you need to provide concise and actionable content, whereas email drives are comprehensive.

SMS vs. email marketing: when and how to use 

To successfully apply the two for marketing customer retention, it is crucial that you consider the user interaction and the info you send. For a better perception, here is a brief overview.

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SMS marketing 

People find smartphones a convenient device for interacting with industries. It is therefore important for firms to include SMS marketing in their campaigns. For better results,

automated SMS marketing is ideal.

Using texts as part of a firm’s promotional strategy is essential as it provides a direct channel to convey your messages. Add it to other methods to learn more about your users, and boost client involvement. Monitoring, tracking, and adjusting the process is easier with the format. 

How effective is SMS marketing?

For the publicity instrument to work, several influencing factors play a role like readability, timing, and customization. By employing suitable SMS automation tools, you can achieve the desired outcome.

Email marketing 

Distributing promotional info to the email addresses of users is called email marketing. The info sent comprises newsletters, promotions, company updates, etc. This stimulating approach helps you to build a rapport with users and visitors in the best possible way. Acquiring new clients and improving your revenue is achievable by effectively reaching their inbox. 

What is email marketing used for?

Email marketing campaigns help build a community around a product. Increased leads and results are assured. By applying the appropriate email marketing automation tool, you can reduce risks related to changes in SEO algorithms and ad pricing.

What is better: email or SMS marketing?

Email marketing has better ROI when evaluated against SMS. However, in terms of open rate, CTR, and response rate, SMS emerges as superior. For companies that need to market more than one product, email is the way to go due to its low cost. 

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How can email marketing and SMS improve customer engagement?

Captivating people across various platforms is easier when the two work in tandem. For instance, you are sending a webcast invite via email and a notice on the date and time of the program via text. Combining the two helps to communicate better and increase user attention. An automated engagement platform offering automated email marketing or text message promotion provides top-notch results.

The perks of texting and emailing 

The main perks the two methods offer are:

  • Grow audience sentiment and enhance brand image
  • Use the perceptions gained from email marketing to boost your SMS marketing efforts
  • Reach out to a wider userbase
  • Use texts for swift response
  • Better user involvement

Should you invest in Email & SMS marketing?

Application of the two gives you an edge over your competitors. The impact is better when you automate. A customer engagement platform like Retainly will guarantee that you get proper email and SMS marketing automation for uninterrupted audience attention. Using a proven service like Retainly will drive you to scale new heights in user engagement and business success.