February 9, 2023

For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: Companies are increasingly using their platforms as a way to communicate the importance sustainability, well-being and equality. 

Aveda, a cosmetics company, was nominated in the Sustainability category. Aveda’s reputation for excellence in green chemistry and botanical technologies has been a hallmark of the company since its founding. Cruelty Free International awarded Leaping Bunny approval. This is the strictest cruelty-free certification. Aveda’s hair care products are vegan and 90% of their ingredients are natural. Aveda’s primary facility produces 100% of its products using solar and wind power. The brand also pioneered the use 100% post-consumer recycled PET containers. In a more recent sustainable packaging push, Aveda partnered with woman-owned packaging supplier Zela Pack to create a paper-based, locally recyclable sachet for samples — a first for the prestige beauty industry. The new design elevates the customer experience while  a peer-reviewed life-cycle assessment calculated the sachets reduced water consumption by 36% to 68% and CO2e emissions by 37% to 64%.

For the Gender Equality category, skincare brand OLAY received a nomination for its partnership with Harper’s Bazaar to celebrate a female STEM trailblazer. OLAY believes that good skin results require a thorough understanding of skin science. It is working to double the number and triple the participation of women of color in STEM. To give the campaign, which carries the social media hashtag #FaceTheSTEMGap, the credibility it needed, OLAY and Harper’s Bazaar teamed up with the Smithsonain’s Air and Space Museum to unveil a statue of Mary Golda Ross, a Native American engineer best known for her work on aerospace design, on the International Day of Women and Girls in Science. OLAY published an article containing a video showcasing the statue’s creation and a reveal to a group of young girls interested in STEM. While the sponsored editorial received 10,000 page views, other earned media placements earned more than 1.5 billion media impressions.

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Nike and AnalogFolk Amsterdam have been shortlisted for the Mental Health category of Nike Mind Sets. This platform is designed to harness the healing power movement. With expert content, curated movements and other experiences, the program allows Nike members to move in a way that promotes mental well-being. As part of the brand’s shift to a more holistic approach to sports and movement, Nike Mind Sets helps younger generations understand the benefits of movement while starting a conversation about mental wellbeing. The program has also shifted the brand’s long-term strategies to athlete storytelling and activity apps content, bringing mental health into focus and including content curated on feelings, not just goals.

Ally, an online bank, is a finalist for six categories including Education. In partnership with the Thurgood Marshall College Fund, Ally launched the ‘Moguls in the Making’ annual entrepreneurial competition to foster opportunities for young entrepreneurs from HBCUs. Ally gave out more than $215,000 in prizes and scholarships for the 2021 program. The company also enlisted Revolt TV, a minority-owned media company, to lead both content production and media amplification of ‘Moguls in the Making.’ Revolt TV created a three-part series highlighting the students and leaders participating in this year’s program, airing the content on its TV, digital and social channels. Since the program’s launch in 2019, Ally has employed 36 ‘Moguls’ participants as interns and hired 12 as full-time employees.

Finalists in the Local Community Betterment category include community engagement platform Countable. Time To Vote, a nonpartisan initiative led by Patagonia, Levi’s and Paypal, used the Countable platform to receive and approve pledges from companies to give employees paid time from work to vote. Once approved, the companies gained access to Time To Vote’s resources about empowering employees to vote, including information about Election Day, early voting and vote-by-mail options. This initiative guaranteed that more than 9.4 millions employees had time to vote. It also included more than 3,000,000 from Fortune 100 companies like Walmart, Target and Best Buy. 

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Altogether, the judges’ nominations in 2022 demonstrated how companies are working toward the greater good.

Below is a complete list of the finalists.

Animal Welfare
Ally & MKTG Sports + Entertainment – Ally Racing Best Friends Season Long Program
FarmHouse Fresh

Anti-Violence
Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking
Salesforce, Interpeace, Second Peninsula – PeaceTalks International Day of Peace Film

Arts and Culture
Ally
Ally x UnitedMasters – Earn Your Masters
Reverb – Reverb Gives
WeTransfer
Yahoo In The Know: Double Take debuts first-ever NYFW fashion show with SMA community: ‘regardless of disability or not, fashion is a form of self-expression’
Yahoo In The Know: Futurists Lady Pheønix

Children
1o8 Agency
Barbara Sinatra Children’s Center & HangarFour Creative – Overcame: Art of the Abused Child Exhibition
Epsilon’s Partnership with FIA
GoFundMe x ATTN:  #StandForSomething
Hill Holliday
Kendra Scott – Kendra Cares Program
Subaru of America & MikeWorldWide

Education
Ally
Financial Times, Infosys, WONGDOODY
Neutrogena Studios: First Frame Fellowship
Smartsheet / McLaren Racing / DeadlyScience – Sponsor X
Sony Pictures Television and WonderFirst – Impossible Science
Thred.com is powered by Thred Media
VAHDAM® India

Assistance in an Emergency
1o8 Agency
On/Go by Intrivo – On/Go for Good
The Thomas Collective and Seattle’s Union Gospel Mission – Angels:  Lost + Found

Environment
Cadence
Carrier Global
Financial Times, Infosys, WONGDOODY
GoDaddy Series Made in America and the Short Film Big Water Summer – A Creation Story
INVERSA
Mossy Oak – Wild Turkey Conservation Stamp and Gamekeeper Grants
OpenX Technologies, Inc.

Gender Equality
Chief “This Guy Means Business” Campaign
Estée Lauder – Launch of the Estée Lauder Emerging Leaders Fund
Hearts & Science, OLAY  & Harper’s BAZAAR: STEM Statue
Woolf Strategy
Bracket Gap Challenge by Yahoo + Degree

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LGBTQ+
Accompany Creative & Nespresso – Nespresso x The Ali Forney Center
Ally
AT&T x attn x Hearts & Science : – The Love Connection
Havas New York
Havas New York & The Ali Forney Center
House of Greenland & Google – #OpenToEveryone 2022 – Pride Activation

Local Community Betterment
Consumer Reports’ Fight for Safe and Sustainable Food Packaging
Countable
Havas New York
Havas New York & The Ali Forney Center
Lowe’s and ATTN: – 100 Hometowns
Verizon – Launch of Verizon Small Business Digital Ready

Mental Health
#It’sNotJustHair – Monpure
AnalogFolk Amsterdam – Nike Mind Sets
Harry’s
Talon America on behalf of Find Your Anchor, Born This Way Foundation, and the Ali Forney Center – Launch of Please Stay Pledge Campaign
Verywell Mind the Equity Issue
In The Know: Walks of Life

Public Health
American Century Investments and COFFEE Labs – #myACCnft
Critical Mass
CTZN Cosmetics – Code Red
Gradient Experiential
Gravy Analytics & Johns Hopkins Whiting School of Engineering – Using Location Analytics to Model COVID-19 Transmission in Anytown, USA
Havas New York & Havas Germany
M·A·C VIVA GLAM Empowers Healthy Futures and Equal Rights for All

Racial Equality
Ally
Digitas & Ascend
Fabrik
Givebutter gives back: Black Philanthropy Month
Mailchimp – Bloom Season
thirteen lune

Social Justice
Ally
Bellwether Coffee’s Disruptive Living Income Pricing Model
Brooklyn Public Library
dentsu
Human Rights Watch – Gaza
theSkimm’s #ShowUsYourLeave Movement

Sustainability
Aveda
Eat Just, Inc.
Grove Collaborative, Camp + King
Paradigm Eyewear
Wongdoody
ZenWTR

Water
hai: the world’s most personalized, eco-friendly smart shower
McKinsey Global Publishing
Near Me Politics & Advocacy – PFAS Awareness
P&G x Vice Media Group – The Ripple Effect
ZenWTR

World Hunger
Contobox and Rogers Sports & Media – World Vision Canada
Corteva Agriscience
McKinsey Global Publishing